Good Choice Initiative

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Inspiring and empowering sustainable communities

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What We Do

Good Choice Initiative is an online sustainability hub that connects conscious consumers in the Ottawa area with local businesses that share their social and/or environmental values.

For Conscious Consumers

Support businesses that you trust! Here, you can find local, like-minded businesses that are committed to low or zero waste production, have sustainable business practices, and practice a high standard of ethics. We make it easy to find the resources and information you need, so you can focus on what matters most. 

Don’t know where to start? Check out our Eco Hacks for tips on how to live sustainably. 

For Local Businesses

Join the GCI community to gain brand visibility on our website and social media platforms, and connect with your ideal customer! We’ll share your story, promote your events, and highlight special offers and discounts to an engaged audience. 

Good Choice Initiative features businesses that meet one or more of our Sustainability and Ethics criteria. If you’re a good match for our community, you can submit your business here.


Want to be in the know? We’ll share the latest eco tips, stories, local events and special promotions.

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