Good Choice Initiative

good choice
initiative

Inspiring and empowering sustainable communities

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What We Do

Good Choice Initiative is an online sustainability hub that connects conscious consumers in the Ottawa area with local businesses that share their social and/or environmental values.

For Conscious Consumers

Support businesses that you trust! Here, you can find local, like-minded businesses that are committed to low or zero waste production, have sustainable business practices, and practice a high standard of ethics. We make it easy to find the resources and information you need, so you can focus on what matters most. 

Don’t know where to start? Check out our Eco Hacks for tips on how to live sustainably. 

For Local Businesses

Join the GCI community to gain brand visibility on our website and social media platforms, and connect with your ideal customer! We’ll share your story, promote your events, and highlight special offers and discounts to an engaged audience. 

Good Choice Initiative features businesses that meet one or more of our Sustainability and Ethics criteria. If you’re a good match for our community, you can submit your business here.

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Want to be in the know? We’ll share the latest eco tips, stories, local events and special promotions.

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Testimonials

I love your page and I'm so happy I found it. I've made a big effort recently to be more "local" and shop with my wallet. This page is [...] a genuine gold mine. My big searches right now are local clothing makers and local furniture stores. I've looked through the directory, and it's got some great shops!
MandaOttawa
I was looking for recommendations on local sustainable places to buy sports clothing. Thanks so much for recommending Trail Head Paddle Shack [...]. Really helpful resources you have created. Much appreciated.
M.Ottawa
GCI offers a unique space to find/access wonderful local and sustainable businesses! In an effort to be more mindful with my purchases and support local businesses, GCI has made it simple and easy to find the businesses that identify with my values! Through the directory, I was able to find sustainable handmade candles from Sweet Lily & Co and I even won a giveaway with beautiful sustainable goodies from Birch Jewellery! Thank you for creating such a wonderful platform for sustainable shopping 🙂
Samara BhimjiOttawa
I love the way I can filter what kind of businesses I'm looking for in Ottawa with [...] Good Choice Initiative! The way the search criteria is set up really allows me to specify exactly what I'm looking for and spend my dollars in a way that is intentional and meaningful to me.
XeniaOttawa
I just moved to Ottawa and your feed has been helpful in finding zero waste and local shops to start shopping. Thank you. I went to ALL ECO and it was so nice 🙂
SophieOttawa
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